Jules Chéret "Folies Bergère 1878," remastered in the Elliott Best Studio.

This exceptional 1878 lithograph by Jules Chéret (1836-1932) advertised "Une Soirée en Habit Noir" (An Evening in Black Tie) at the Folies Bergère, one of Paris's most iconic entertainment venues. Created just six years after the Folies Bergère opened in 1872, this poster represents Chéret's early work in establishing the visual identity of Parisian nightlife.

The Folies Bergère became synonymous with spectacular variety shows, lavish costumes, and risqué entertainment that defined Belle Époque Paris. Located on rue Richer, it attracted artists, writers, and pleasure-seekers from all social classes. Chéret's posters were instrumental in building the venue's glamorous reputation and attracting audiences to its innovative productions.

By 1878, Paris was emerging from the trauma of the Franco-Prussian War and the Paris Commune, entering a period of renewed cultural vitality. Venues like the Folies Bergère and artists like Chéret helped create the joyful, innovative atmosphere that would define the Belle Époque and make Paris the entertainment capital of the world.

Every piece in this collection carries a history worth knowing. Read about the golden age of advertising art and the artists who made it.