Muratti’s Ariston – “As Smoked by Royalty and the Nobility,” Remastered.

Royal Indulgence: Advertising Luxury Tobacco

This exquisite vintage poster advertises Muratti's Ariston cigarettes with the prestigious tagline "As Smoked by Royalty and the Nobility." During the early 20th century, tobacco companies competed fiercely to associate their products with wealth, sophistication, and aristocratic approval, creating some of the era's most elegant advertising art.

The Golden Age of Tobacco Advertising

Before health concerns transformed the industry, tobacco advertising represented the pinnacle of commercial art. Companies hired leading artists and designers to create posters that sold not just cigarettes, but aspirational lifestyles. Muratti's claim to royal patronage positioned their Ariston brand as the choice of discerning, cultured smokers who valued quality and prestige.

Art and Commerce

• Elegant Design: Sophisticated typography and refined imagery characteristic of luxury product advertising
• Social Aspiration: Royal endorsement suggested exclusivity, quality, and social elevation
• Historical Document: Preserves an era when tobacco was celebrated rather than cautioned against
• Artistic Merit: Demonstrates how commercial art could achieve aesthetic excellence while serving marketing purposes

Cultural Context

This poster represents a fascinating period in advertising history when luxury goods were marketed through associations with aristocracy and royalty. The emphasis on noble patronage reflected early 20th-century social hierarchies and consumers' desires to emulate upper-class tastes and habits.

Museum-Quality Framing Available

Display this elegant piece of advertising history with premium framing from Opposite Wall. Professional frames protect and enhance vintage posters, creating sophisticated presentations that celebrate the golden age of commercial art.

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