Celebrating when advertising became art

From the 1870s through the 1930s, advertising underwent a revolution. Pioneers like Jules Chéret—the "father of the modern poster"—proved that commercial art could achieve the same beauty and cultural impact as fine art. Their vibrant lithographs turned city streets into open-air galleries, sold everything from absinthe to theater tickets, and created visual languages that still influence design today. Elevate these advertising masterpieces with our premium framing service by Opposite Wall. Professional, museum-quality frames protect your investment while enhancing each poster's historical significance and visual impact, creating gallery-worthy displays for your home or office.